Pitch Email for American Psycho (The Musical) - Concord Theatricals

New plays and musicals acquired by Concord Theatricals for licensing all had varied levels of visibility and advances to recoup. For higher profile titles that were less known outside of the New York market, targeted strategy to introduce licensing opportunities were employed. For American Psycho The Musical, we researched theatres in larger markets around the United States with a history of producing musicals with similar content, themes, and tone. With that list, we sent this personalized pitch email to announce licensing opportunities to specific organizations, hoping to inspire them to apply to produce the title.