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Coop Sleep Goods - Rebrand + D2C Launch
Coop used to be "Coop Home Goods" and even though they were the #1 pillow on Amazon, no one knew who they were.
No one even knew their pillows were adjustable.
So, we turned Coop into a true D2C brand — creating a whole new category of sleep goods that's all about sleeping better.
Now, they're a brand as distinctive as their product, with a tagline that celebrates the different ways we all sleep.
Oh, and their sales have already increased by 50%.
- Project Roles
- Copywriter, Writer, Strategist
- Skills
- Commercial, Conceptual, Digital, E-Commerce, Adobe Illustrator, Adobe InDesign, Lifestyle, Adobe Photoshop, Retail, Textures, Copywriting, Ambient / Textural Feels, Creative Strategy, Brand Strategy, Marketing Strategy
- Media
- Advertising, Brand Guidelines, E-commerce Platforms, GIFs, Icons, Products - Digital, Social Media Copy, Storyboards, Websites, Branding, Brand Identity
