Wursthall

My primary goal was to create an iconic brand full of fun surprises that would match the energy of the food and the experience of the place. As well as defining a turnkey design system that could be effortlessly replicated as the business grew. I identified with Wursthall’s California approach to German cuisine, which is to experiment and elevate in a way that results in something new and exciting. We wanted the brand identity to feel fresh and relevant to a local California audience and become a memorable part of the experience.

This was achieved with a fresh and bright color palette that felt authentic to a West Coast experience, a playful array of iconic illustrations, classic typography treatments that conveyed a time-honored and local experience, a handful of off-the-wall memorable taglines, and a mascot named “Frank” to lead the viewer through this fun and playful world.