Nike Fuel

A 10-week social media campaign of infographics, engaging the Nike+ community.

Script & Seal partnered with Doubleday & Cartwright, to help develop a series of infographics for Nike’s Summer of FuelBand program. The idea was to take the data from the FuelBand community and highlight the most inspiring bits of information to help build a larger group of engaged runners by the end of summer.

Each week, one infographic was released across all Nike social media platforms, reaching their expansive twitter following and 1 million+ FuelBand App users. With the freedom and opportunity to explore their most interesting ideas, Script & Seal were able to create a great series that is both visually exciting and highly informative. (Client: Nike) (Satellite Office)