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BABOON TO THE MOON
In July of 2018, I co-founded a luggage brand called BABOON TO THE MOON. I acted as the Chief Creative Officer and Creative Director. The brand grew from 0 to ~$16mm in revenue in 5 years, doubling in revenue every year. The brand also grew from 0-195K instagram followers, 0-70K TikTok followers, and did collaborations with over 75 brands & people including Adidas, Emma Chamberlain, Sofi Tukker and more. We've gotten press in every major lifestyle and fashion publication.
- Project Roles
- Creative Director
- Skills
- Art Direction, Commercial, Conceptual, Content, Content Management, Design, Digital, E-Commerce, Fashion, Film, Adobe Illustrator, Adobe InDesign, Mobile, Adobe Photoshop, Retail, Type Design, Copywriting, Apparel Design, Brand Management
- Media
- Advertising, Apparel, Brand Films, Brand Guidelines, Commercials - Video, E-commerce Platforms, Fashion Designs, Industrial Designs, Lettering, Logos, Manifestos, Microsites, Mood Boards, Packaging, Patterns, Pitch Decks, Products - Digital, Products - Physical, Retail Designs, Typography, UI Design, UX Designs, Websites, Wireframes, Personal Project, Branding, Brand Identity, Personas
