Hangovereasy

created at studio freight

At HOE, breakfast cures all. We created a brand system and website experience for an irreverent restaurant chain to help them sell more pancakes and BOFA special.

We looked towards collegiate history and memorabilia to formulate a brand that was inspired by the very location(s) it exists in, college towns and campuses.

authentic and local in its delivery and with cheeky language we built two custom display typefaces from the ground up to match allowing for expression, movement and some off kilter team spirit.