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ERRA
created by jeff kardos as personal client
erra is an internationally recognized and touring metal band from Birmingham, alabama.
with a new self-titled record and new record label we approached a rebrand as a symbol of rebirth and exodus from their peers and genre as a whole.
pulling reference from cyberpunk, peter saville and warp records we created a new world for erra to exist in, quite literally breaking free from their past achievements.
From logo to single releases and live shows, the entire campaign led from one piece to another allowing a new bridge to be created between fans and the band themselves as the entire campaign unfolded during covid.
- Project Roles
- Art Director, Creative Director, Designer, Type Designer, Strategist, Content Strategist
- Skills
- Design, Digital, Type Design, Creative Strategy, Brand Strategy, Social Media Strategy , Marketing Strategy, Design Strategy
- Media
- Music Videos, Websites, Branding
