Mastercard True Name

For transgender and nonbinary people, the name on their bank card does not reflect their true identity. The wrong name on their card could unintentionally “out” them which could turn an otherwise safe situation into a dangerous one. As a result, they understandably feel anxiety and fear every time they use their card.

It’s why we created True Name, a feature that allows them to display their chosen name, regardless if they’ve legally changed it. So far, the campaign has inspired banks and issuers to implement True Name in +30 regions around the world. Even competitors like Visa have adopted the practice of allowing people to use their preferred name.

Project Roles
Creative Director
Skills
Art Direction, Creative Direction, Copywriting, Creative Strategy
Media
Advertising
Mastercard True Name
Support