Primavera Sound | Poster Redesign

When analyzing the original design, my main concern was the information overload. While it is important to inform attendees about the performers, it is crucial to present the information in a clear and easily readable manner. I drew inspiration from the existing color palette but approached it in a more creative and dynamic way, particularly by emphasizing contrast with the typography. Accessibility was also a priority, ensuring readability and utilizing bold titles to highlight the festival's headliners.