Black Urbanism Toronto

Designing Black Urbanism Toronto's website involved implementing a UX strategy that centered on creating a community portal and information resource. The primary goal was to develop a user-friendly platform that would serve as a hub for Black community members to connect, access resources, and find valuable information.

The UX team at BUTO conducted thorough research to understand the needs, preferences, and pain points of the target audience. User interviews and surveys were conducted to gather insights, ensuring that the website design would cater to the specific requirements of Black individuals in Toronto.

The information architecture was carefully planned to ensure easy navigation and accessibility. The team organized content into logical categories, making it simple for users to find relevant resources and information about community development, cultural events, economic opportunities, and social initiatives.

A clean and intuitive interface was designed to enhance usability. The use of clear headings, descriptive labels, and intuitive icons guided users through the website effortlessly. Visual elements, such as high-quality images representing diverse Black communities, were incorporated to create an engaging and inclusive experience.

To foster a sense of community, interactive features were integrated into the website. This included discussion forums, event calendars, and social media integration, allowing users to connect, share experiences, and collaborate on various projects.

Accessibility was a key consideration throughout the design process. The website was developed to be responsive, ensuring that it is easily accessible across different devices and screen sizes. Additionally, efforts were made to comply with accessibility standards, such as providing alt text for images and ensuring proper color contrast for readability.

User feedback and usability testing played a crucial role in refining the website's design. Regular feedback sessions with Black community members helped identify areas for improvement and implement necessary adjustments to enhance the overall user experience.

Through a strategic UX approach, Black Urbanism Toronto successfully designed a website that serves as a valuable community portal and information resource. By prioritizing the needs of Black individuals in Toronto, the website fosters engagement, facilitates resource sharing, and strengthens the sense of community among Black residents.