Costco wanted to grow their laundry category and provide customers with an oxi product. As the Packaging Designer, I was given creative freedom to design concepts that aligned with Costco's current Kirkland Signature branding and utilized their signature red.
Packaging and logo concepts we're presented to the Costco team for consideration. This rendered image of a single pod pouch and filled display shipper is the finalized concept provided to Costco for production.