Costar

The Challenge: Craft a compelling recruitment campaign for CoStar's Homes.com brand that tactically attracts high-level, qualified talent in specific neighborhoods in the United States--in just two weeks.

The Hook: "If you get it, you got it." By using a high-level design aesthetic and communicating with language only our specific target audience would understand, we aimed to attract qualified talent and dissuade those not up to the job. Each ad is like a riddle—if you get it, you could be a creative who’s right for the job.

The Results: The campaign performed 370% above bench marks, with Google performance max being the most efficient and driving the most volume. (Numbers: 11.5M+ Impressions, 250k+ Clicks, 148 US Markets, 32k+ conversions)