Bay Area Children's Theatre, strengthening an identity for the foremost children’s theatre company in California

As a designer and brand strategist, I transformed the existing brand into a visually and narratively captivating story that highlights the power of shared experiences and theater in children's lives.

My work involved conducting brand audits, stakeholder interviews, audience surveys, and workshops to develop design principles. From these insights, I created a bold and fresh visual language for marketing materials, including digital and print ads, postcards, brochures, signage, and social media content. I also redesigned bactheatre.org to enhance the brand's reputation, improve user experience and accessibility, and provide staff with an easily manageable WordPress site.

The result is a cohesive and playful identity that distinguishes BACT in the competitive performing arts landscape, making it a sophisticated player in the world of children's theater.