😢 After 13 years, Working Not Working will officially close its doors on June 30, 2025.
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- Shannon Creative Director / Strategist / Project Manager
Clipper website, helping millions of transit riders travel the Bay Area
I led a multi-year transformation of the Clipper website, revamping it from an outdated and confusing platform with over 70 pages of inaccessible and repetitive content into a user-friendly and engaging online shopping experience.
As the creative director, I served as the main liaison between the public agency client, the fare collection contractor, our design and development team at MIG, and accessibility experts. Alongside strategic leadership and fostering partnerships, I conducted user testing, formulated a content strategy, crafted compelling copy, and provided guidance to designers in reshaping the brand identity.
- Project Roles
- Creative Director, Editor (Brand/Content), Project Manager, Content Strategist
- Skills
- Art Direction, Creative Direction, Copywriting, Project Management, Human-Centered Design, Accessibility Standards (WCAG)
- Media
- Websites
