Vision Zero SF, raising awareness of speeding for the City and County of San Francisco

As the creative director, I spearheaded a strategic marketing and communications campaign focused on influencing social behaviors. This involved translating research into innovative ideas, outreach plans, and practical measures.

Working with market researchers, our creative team at MIG gained a deeper understanding of how people perceive speeding. Using these insights, I devised communication strategies for radio and social media platforms, and oversaw the creation of marketing materials for print, outdoor, and online channels.

A crucial aspect of the campaign's triumph was collaborating with law enforcement, public health professionals, and multicultural community experts to fine-tune messages, creative elements, and tactics.