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Elf Yourself

To help OfficeMax stand out during the crowded holiday season, we created 20 holiday themed websites. Of those sites, "Elf Yourself" exploded to garner over 36 million visits in just 5 weeks. In it's second holiday season, the site amassed over 193 million visits in under 6 weeks. The world's elf fetish has continued every holiday season since the original in 2006, making it perhaps the most viral marketing effort of all time. To date, over 1.4 billion elves have been created.

Project Roles
Art Director, Creative Director
Company
Office Max
Skills
Digital, Interactive
Media
Advertising, Products - Digital
Project Industries
Retail
Elf Yourself
Collaborators