Gabriela Herman is a Brooklyn-based editorial and commercial photographer who specializes in travel, food, lifestyle and portrait work around the globe, bringing a fresh and vibrant energy to every shoot. Our task was to create a visual identity to elevate her work and attract more commercial clientele. We chose typography, colors, patterns and created a system that reflects Gab’s vantage point: sunny, colorful, fun, and authentic.
All photos by Gabriela Herman.