Rootless

Identity design and packaging for Rootless, a pioneering seaweed brand dually focused on the health of humans and our oceans. Together with founder Sachi Singh, we used both the brand and flagship product,"the Daily Bite," to reposition seaweed as a neutral super ingredient without taste or texture.
CPG – Red Antler

Project Roles
Creative Director, Designer
Skills
After Effects, Design, Adobe Illustrator, Strategy, Figma
Media
Brand Guidelines, Branding, Brand Identity
Rootless
Rootless
Rootless
Rootless
Rootless
Rootless
Rootless
Rootless
Rootless
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