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Jockey "Supporting Greatness"

Jockey was once considered a beloved, iconic American brand. For decades they were the preferred choice of men's underwear and by far the most innovative. They were the brand worn by truly great men like Patton, Babe Ruth and Buzz Armstrong. But in recent years they've become an afterthought, squeezed by cheap brands on one end and high-priced, low-quality fashion labels on the other. So we relaunched the brand, with a new tagline and purpose: to remind America that Jockey has always made great underwear that helps great men support their, er, greatness.

Project Roles
Art Director
Company
Droga5
Skills
Art Direction
Media
Commercials - Video
Project Industries
Advertising