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Newcastle Brown Ale "Band of Brands"

Newcastle wanted to be part of the Super Bowl conversation but still didn’t have $4.5 million dollars for airtime. So we took a cue from the sharing economy that’s made Uber, Airbnb and Kickstarter so popular, asking 20-30 other brands like ours to chip in for airtime with us, and then cramming all 20-30 brands in one ad. We essentially sold ad space in our ad. We called it The Band of Brands. Weeks before the game, we released a call for brands to join us, featuring uber-sarcastic starlet Aubrey Plaza.

Project Roles
Art Director
Art Direction
Advertising, Commercials - Broadcast, Commercials - Video, Experimental Films, Social Media Content