We, and our partners, use cookies to deliver our services. By using our website you agree to the use of cookies as described in our Privacy Policy.

Okay
Newcastle Brown Ale "Band of Brands"

Newcastle wanted to be part of the Super Bowl conversation but still didn’t have $4.5 million dollars for airtime. So we took a cue from the sharing economy that’s made Uber, Airbnb and Kickstarter so popular, asking 20-30 other brands like ours to chip in for airtime with us, and then cramming all 20-30 brands in one ad. We essentially sold ad space in our ad. We called it The Band of Brands. Weeks before the game, we released a call for brands to join us, featuring uber-sarcastic starlet Aubrey Plaza.

Project Roles
Art Director
Company
Droga5
Skills
Art Direction
Media
Advertising, Commercials - Broadcast, Commercials - Video, Experimental Films, Social Media Content