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Newcastle Brown Ale "If We Made It"

The Super Bowl is the biggest marketing event of the year, especially for beer brands. But Newcastle Brown Ale didn't have the millions needed to buy airtime. And even if they did, a competitor's billion dollar exclusivity deal banned them from going near or even using the words "Super Bowl". So we decided to call bollocks on Super Bowl marketing hype altogether with a fully integrated campaign about the epic Super Bowl ad we could have made... if we had the money.

Project Roles
Art Director
Company
Droga5
Skills
Art Direction
Media
Advertising, Commercials - Video, Experimental Films, Microsites, Websites