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Shinola
Working with the Creative Director, I created a manifesto and campaign that helped refresh the Shinola brand voice. In addition, I helped create the voice and template for a brand newsletter and helped develop concepts for the brand's editorial blog. I also created and oversaw the copy for the entire brand, from e-commerce and print to catalogs and emails.
- Project Roles
- Copywriter, Director
- Skills
- Editorial, Creative Direction, Copywriting, Brand Strategy
- Media
- Brand Films, Websites, Branding, Campaigns
