Berkeley Innovation

I led the complete rebranding effort for Berkeley Innovation's Fall 2022 semester, establishing a brand identity from scratch. This involved overseeing all aspects of branding and marketing, including designing visuals for recruitment events, revamping the website, and advertising a project showcase. Additionally, I developed and implemented a comprehensive social media strategy with a focus on advertising and diversity, equity, and inclusion (DEI) outreach.

Berkeley Innovation's rebranding captures a dark, pixelated, and retro aesthetic while exuding a cool and edgy yet playful and approachable vibe. The result is a captivating brand identity that combines retro charm with modern sophistication.