Origins Brand Evolution

😢 After 13 years, Working Not Working will officially close its doors on June 30, 2025.

Evolved the Origins brand voice, pillars, and content strategy. Applied new branding to omni-channel campaigns for new product launches.

Project Roles: Copywriter, Creative Director, Strategist, Content Strategist
Skills: Conceptual, Content, E-Commerce, Editorial, Experiential, Lifestyle, Management of Teams 1-10, Print, Retail, Scripting, SEO, User Behavior Research, Creative Direction, Storyboarding, Copywriting, Strategy, Research, Content Strategy, Creative Strategy, Brand Strategy, Social Media Strategy , Content Writing, Naming, Webflow, Signage
Media: Advertising, Brand Films, Brand Guidelines, Branded Content, E-commerce Platforms, Infographics, Manifestos, Packaging, Pitch Decks, Social Media Content, Social Media Copy, Storyboards, Websites, Naming, Taglines, Corporate Events, User Journeys, Briefs, Branding, Brand Identity, Personas, Campaigns, Brochures