Afterpay Growth Marketing

The creative team I led at Afterpay brought brand creative and cultural insight to merchants and moments in order to develop outstanding marketing campaigns. I worked closely with marketing, strategy and the brand team to test, iterate and optimize creative performance. I have worked cross-functionally to help build processes that allow for scalability in creative production. I leveraged and brought to life campaign toolkits, partnering with the brand studio to produce visually compelling creative across a multitude of channels in the form of static and motion.