SunButter Brand, Packaging, & Campaign

SunButter is a healthy peanut butter alternative made from sunflower seeds. We gave it a new look.

With plans for wider store distribution on the horizon, SunButter embarked on a brand refresh and new packaging design to align with its expanding market presence.

Our Humanaut design team was tasked with delivering a comprehensive change on a sprint timeline. We went from design kickoff to consumer testing in less than 4 weeks, landing on an evolutionary update that provided a fresh new look without losing brand appeal or consumer recognition.

To help launch the new look and strategic direciton, our team produced a quirky and energetic campaign focused on the fun of SunButter. So fun... it might be a conspiracy to spread joy across the world. (But probably not.)