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Sunkist

Sunkist tasked us to improve brand relevance among 16-18 year olds. We created and launched a new campaign for the brand positioning Sunkist Soda as "12 Ounces of Awesome". We developed outdoor, print, mobile, email, POS, a re-launch of sunkistsoda.com, sweepstakes, social media, web ads and branded content that delivered over 60 Million video views and were featured on Funny or Die and Break.com.

Project Roles
Creative Director
Company
Sunkist
Skills
Creative Direction
Media
Social Media Content
Project Industries
Beverage
Sunkist