Cricut Autopress Product Launch

We launched this product alongside two other new heat press machines in March 2022 as part of a spring product launch event. The event was a success and resulted in 60% yod new traffic to Cricut.com with high interest in the Autopress machine.

In support of the new product launch, I led the design of the product marketing page on Cricut.com. We partnered with Rally Interactive to develop the main scroll animation sequence and the Stills Life for photography and video production. I worked hands on with both internal and external dev and creative teams to bring the product marketing page to life with a unified vision.