Make Your Season... campaign

For Holiday 2021, Cricut launched the “Make your season….” campaign to showcase the many ways to customize your holiday through crafting. The campaign was a success and led to the two highest grossing sales days ever in online sales over black Friday weekend.

For the campaign, I partnered with the art director to bring holiday to life on Cricut.com. We did a complete takeover of the homepage, ecommerce pages, and updated our product marketing landing pages with seasonal projects to inspire and delight consumers.