Seattle Granola Company needed labels for their new vegan and gluten-free product: Granola Spread. The labels needed to be consistent with their existing product line to be recognizable to their existing customers, while attracting and engaging potential customers as well.
Using their Brand Identity & Style Guide, as well as feedback from customers, I sketched, designed and iterated until I reached a successful design solution that faithfully represented their brand and resonated with their target audience.