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Microsoft Brand Journalism

Award winning integrated campaign by JWT New York for Microsoft B2B services, "Brand Journalism" otherwise known as BIEB (Because It's Everybodys Business targeted IT Decision Makers via a dedicated agency "news team." This dedicated team cultivated a conversation with over 40 bloggers, conducted over 60 hours of audio interviews, curated roundtable discussions, and created original animated content for all of the above. Awards: 2010 Cannes Lions Titanium - Bronze, 2011 D&AD Awards - Digital Advertising, 2011 Bees Awards - Winner, 2011 Webby Awards - Honoree. Credit: Post-Producer

Project Roles
Post Producer, Producer
Company
JWT
Skills
2D, Post-Production, Producing, Project Management
Media
Advertising
Project Industries
Advertising, Technology
Microsoft Brand Journalism