Bayer Advantage Multi

The status quo wasn’t enough for Bayer’s Advantage Multi.

Standard medical illustrations and videos tend to be awkward or just plain gross. They wanted to do something different by presenting the facts in a visually pleasing way and boldly position Advantage Multi at the forefront of their industry.

After going through all the options with them we recommended a fully paper-craft approach that would be iconic, colorful and would work perfectly for the video and still images they needed.

I was responsible for creative direction, storyboarding and stepped in to help in other down stream production roles like art direction, paper fabrication and animation.