Seattle Granola Co. User-Centered E-Commerce Redesign

During my time at SGC, I was tasked with leading the redesign of our company website. The existing website had a range of issues, from a confusing user interface to slow loading times and outdated visuals. It was clear that we needed to completely overhaul the site to improve user experience and achieve our business goals.

To begin the redesign process, I conducted extensive user research using a variety of methods, including surveys, user interviews, and website analytics. Through this research, I gained valuable insights into our users' needs, pain points, and preferences, which helped me to identify key areas for improvement.

Based on this research, I created detailed user personas and user journeys that informed the overall structure and flow of the new website. I worked closely with the development team to ensure that the technical aspects of the site aligned with the UX and design goals.

Throughout the design process, I prioritized simplicity, clarity, and accessibility. I ensured that every element of the site served a clear purpose and was easy to navigate. I also focused on creating a visually engaging and modern design that would help to elevate our brand image.

Once the new design was implemented, I conducted thorough testing to ensure that the site was functioning optimally and meeting our business goals. I monitored user feedback and made adjustments as necessary to improve the user experience.

The result of this project was a successful and impactful website redesign that not only addressed the previous issues but also led to increased engagement and conversion rates. I'm proud to have played a key role in this achievement and look forward to bringing my skills and expertise to future projects.