Meati — Product Launch

Meati is centered around bringing good energy to the world. On one hand it's good energy coming from mother nature: whole cut protein made from mushroom roots. On the other, it's good energy for you: Meati's fillets have the pound for pound protein equivalent to traditional animal meats.

We launched this impressive new brand and protein to the world alongside world renowned Chef, Dave Chang. Creating everything from the ground up for launch — the DTC experience, retail packaging, event marketing, food photography, sizzle reel, launch messaging and beyond — we showed people just how versatile and delicious Meati is.

Project Roles
Art Director, Creative Director
Skills
Art Direction, Celebrity, Children, Conceptual, Content, Design, Digital, E-Commerce, Lifestyle, Live Action, Low Budget, Management of Teams 1-10, New Business, Adobe Photoshop, Post-Production, Retail, Social, Studio, Creative Direction, Strategy, Creative Strategy, Brand Strategy, Styling, Still Life Photography, Packaging Design, Set Styling, Prop Styling, Food Styling
Media
Advertising, Brand Films, Branded Content, Commercials - Video, E-commerce Platforms, Packaging, Photography, Products - Physical, Set Designs, Brand Identity
Meati — Product Launch
Support