Verizon Retail Guidelines

With a new logo design introduced by Pentagram, Verizon launched a new retail experience with their Next Gen stores. Along with creating store signage and graphics, we developed the retail guidelines to define and maintain a consistent experience across every new store.

We designed the books to match the look and feel of the new finishes and colors of Verizon's Next Generation retail experience and included guidelines for merchandising, architectural, graphic design, and visual appearance of stores.