Gnara Rebrand

Today, SheFly Apparel, a Colorado brand born out of the Moosejaw Accelerator program, which won Innovation awards at Outdoor Retailer 2022 and 2023, has announced a rebranding and name change for its brand and patented zipper technology.

“On April 26, we are rebranding to our new name Gnara. Gnara is derived from the Latin term ‘gnarus,’ meaning to be skilled or have knowledge,” Alyssa Gonzalez, Director of Marketing and Design, told us in an interview.