Life is Good : Playmakers

Guiding the team at Life is Good through revitalizing their non-profit Playmakers. New name, strategic foundation, and identity informed by their rich history and impact on kids around the world.

1 in 3 kids experiences some form of life-threatening adversity like homelessness, abuse, or community violence. Research shows that a positive relationship with just one caring adult in early childhood can change that child's life entirely.

The Playmaker Project puts optimism into practice, providing training and support for a growing network of more than 16,000 professionals who create positive relationships and joy-filled environments that children need to heal, learn and thrive. We call them Playmakers.