Monster.com Rebrand

In 1999 the brand pioneers an industry, spends 15 years scaling up, lots of financial gain, but little to no attention was given to the brand. the brand is refreshed in 2014, planting a flag in the ground. the company kicks over the flag and throws it away. The next four years the brand falls into a full-blown identity crisis. Experiencing symptoms such as extreme purple fatigue, typographic schizophrenia, stock-photo-handshake-o-philia, and fear-of-not-beingas-cool-as-the-new-cool-kids-so-let’s-add-some-dots-mania.