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Vasque Footwear
The outdoor category is a values-driven space, with brands like Patagonia, REI, and Arc’teryx owning deep but similar conversations with consumers about seeking refuge in the outdoors. Authenticity is key, but often lacks brand differentiation. For Vasque to stand out, they need to own their values in a fresh way.
The big idea is rooted in the truth that disconnection from devices is the best way to reconnect with yourself. “Log Outside” is more than a tagline—it’s a rally cry for daily escape to the outdoors. We helped Vasque define this mantra and bring it to life across all communications channels.
- Project Roles
- Art Director, Creative Director, Designer
- Company
- space150
- Skills
- Art Direction, Commercial, Conceptual, Content, Design, Adobe Illustrator, Adobe InDesign, Location, Mixed Media, Adobe Photoshop, Retail, Sports, Stop Motion, Street, Textures, Vector, Visual Development, Creative Direction, Storyboarding, Cinematic, Research, Creative Strategy, Design Strategy, Human-Centered Design, Learning Experience Design, User Research, Packaging Design, Directing, 2D Graphics
- Media
- Advertising, Brand Films, Brand Guidelines, Branded Content, Commercials - Video, Logos, Mood Boards, Packaging, Patterns, Posters, Retail Designs, Treatments, Visual Designs, Taglines, Branding, Conversational Design, Campaigns
- Project Industries
- Advertising, Lifestyle, Retail
