Mother Owl - Branding

For this project I had to create a total brand identity for a company called "Mother Owl". They specialize in the creation and distribution of eco-friendly baby products.
I was involved in creating the logo, picking the colors and including a PANTONE scheme, apparel design, web & mobile design, branding of the cars, products, bags.
For the final deliverables I provided a 60-page brand book that includes all of the information about their new branding - typography, colors, tone of voice, images and descriptions about how to use all of the designs provided.