DOGTV

DOGTV is a unique streaming service for dogs, that touches both the entertainment and wellness spaces with science-supported content designed to alleviate stress and anxiety for dogs throughout the day.

Our objective was to modernize the DOGTV brand to capture the attention of a mainstream audience without alienating the existing viewership. We worked closely with the DOGTV team to create an all-new design system, a comprehensive brand book with guidelines and use cases, and a toolkit of over 70 assets spanning broadcast, marketing, and digital channels.