Frello

The Frello Branding and Identity Project aims to create a memorable and recognizable logo that can be used on various applications, including an app icon, website, marketing collateral, and other branding materials. The goal is to establish a strong brand identity that resonates with the a younger audience and set them apart from the more serious financial apps.

Project Goals:

1/ Develop a logo that accurately represents the Frello brand and conveys their core values and mission.

2/ Create a brand identity that is consistent across all applications and channels.

3/ Establish a visual language that can be used in future marketing materials and communications.

4/ Develop guidelines for the use of the Frello logo and brand elements to ensure consistency and professionalism.

The Frello Branding and Identity Project was an exciting opportunity to establish a strong brand identity that will resonate with the brand's target audience and differentiate from their competitors in the Finance space.