Mind Over Batter

After concepting the idea for the book—baking as therapy—with friend, psychotherapist, and baker, Jack Hazan, I closed Photoshop and opened up Word to craft the stories and writing inside Mind Over Batter. (In addition to doing what an creative/art director does best: selecting the photographer, overseeing the shoot, and providing visual guidance on the final layout/design.)

Combining the therapeutic nature of baking along with recipes to help you get there, from self-care to mindfulness, dealing with stress and anxiety to letting o of frustration, or even finding comfort to finding joy, this cookbook can help you through it—all with delicious recipes, some affirmations and food for thoughts.

Project Roles
Art Director, Creative Director, Writer
Skills
Art Direction, Conceptual, Content, Design, Editorial, Food, Lifestyle, Management of Teams 1-10, Print, Retouching, Scripting, Social, Still Life, Visual Development, Creative Direction, Type Design, Copywriting, Producing, Project Management, Strategy, Wrangling - Creatives, Content Strategy, Creative Strategy, Social Media Strategy , Styling, Still Life Photography, Content Writing, Food Photography, Prop Styling, Food Styling
Media
Book Covers, Books, Photography, Products - Physical
Mind Over Batter
Mind Over Batter
Mind Over Batter
Mind Over Batter
Mind Over Batter
Mind Over Batter
Mind Over Batter
Support