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Lexus RC Launch: No Going Back

Born from a blank sheet of paper, Lexus engineered the RC 350 to produce maximum power with precision handling. A wide body stance and low profile deliver increased stability while a unique mesh grille insert and 19-inch alloy wheels complete its aggressive look. Inside the cockpit, an LFA-inspired gauge cluster keeps you informed while enhanced, bolstered front sport seats keep you firmly planted through curves. This project illustrates the idea that once you drive this sports coupe, once you experience it, there’s no going back.

Project Roles
Creative Director
Company
Lexus
Skills
Creative Direction
Media
Commercials - Broadcast, Photography, Social Media Content
Project Industries
Advertising, Automotive, Luxury