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Lexus NYFW: #WangFest

Lexus took #HowFashionTravels to the most exclusive after party at NYFW. Alexander Wang used the Lexus GS and LX to bring his "revenge" to life for the notoriously well-attended #WangFest. The vehicles housed speaker systems and distributed swag. People could tag the vehicles at the event.

Project Roles
Creative Director
Company
Lexus
Skills
Experiential
Media
Branded Content, Social Media Content
Project Industries
Advertising, Automotive, Fashion, Luxury
Lexus NYFW: #WangFest