Schweppes – Dry Taste Headlines

I was commissioned by George Patterson Y&R to come up with a headline solution for expressing the character of fictitious words as part of a print campaign for Schweppes Dry. The type needed to be consistent with the Schweppes brand guidelines so uses their typeface Roxy Pro as the base form of each treatment.

Year: 2014
Client: Schweppes
Agency: George Patterson Y&R
Via: Jacky Winter