Faherty Brand

In light of its substantial online expansion in 2019, Faherty approached our team in early 2020 to address pressing technical debt slowing site performance and impeding conversion rates. Additionally, the brand recognized the necessity of investing in a  front-end redesign to match revised brand guidelines in order to facilitate long-term scalability.

Project Roles
Art Director, Creative Director, UX/IA Designer, Product Designer, UI Designer
Skills
Design Pattern Research, Low / High Fidelity Prototyping, Sketch, User Behavior Research, Research, Information Architecture, Creative Research, User Research, Figma
Media
Fashion Designs, Websites, Shopify
Faherty Brand
Faherty Brand
Faherty Brand
Faherty Brand
Faherty Brand
Faherty Brand
Faherty Brand
Faherty Brand
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