Carhartt WIP

As Carhartt WIP ascended to become a top-tier streetwear brand worldwide, their US team faced the challenge of crafting a fresh, less-templated, digital presence for their stateside website that effectively increased sales, yet remained true to their brand's essence. In the absence of established digital standards, the WIP team entrusted our team with creating a front-end experience that remained cohesive with their brand identity.