Dad Brand | Pacifica

When you become a parent you look for anything that makes your life easier. The Chrysler Pacifica not only makes your life easier it can actually make you a better parent. So we created a campaign that shows off the features of the vehicle but in a funny way that every parent can relate to. But, rather than focus on the stereotype of a mom and her minivan we flipped the scripts and told our story from a dad point-of-view. Jim Gaffigan, known for his comedy built around fatherhood, stepped in to show us how owning a Pacifica can do wonders for your dad brand.

We created a few tv spots and a lot of social content.