The Duke of AutoTrader | AutoTrader.com

AutoTrader.com was introducing a new search functionality on their site that allowed customers to search for specific features. We thought about famous cars that existed in tv and movies and what would happen if the owners of those cars used Autotrader's new functionality. The original idea was based on Night Rider and David Hasselhoff but we also developed the idea of using the Dukes of Hazard. The client preferred this execution. We developed three 30 second spots that played episodically just like the original sitcom. We used the original cars from the show, the original cast and even hired Shooter Jennings (Waylon's son) to be the narrator and cover the original sound track that his dad had made famous.